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About the Client: The FCML Design Initiative (FCDI) was formally formed in 2015 in an attempt to bring architecture to the mainstream design fraternity through a platform that encourages creative collaborations and an unrestricted exchange of ideas. This vision culminates in the India Arch Dialogue (IAD), FCDI’s annual flagship event, that celebrates architecture as an art form, globally.
Objective: When FCDI approached Socially, they were looking for a creative agency who could take their establishing branding digital by breathing new life into event collaterals.


Solution: Given that IAD attracts a globally acclaimed design fraternity to speak and exhibit at the event, we were cognizant of furthering the sophisticated aesthetic through unified and seamless branding at various touchpoints.


We recommended a mix of multimedia solutions to FCDI, which included:-


  • Videos

  • GIFs

  • Static graphics

  • Highly-designed PDFs


With all collateral we ensured seamless usability for digital and offline interaction. For instance, we worked on an event booklet - a playbill, of sorts - that could be printed if needed or shared with the audience, speakers, and various exhibitors digitally.


Additionally, we also conceptualized, shot, and edited an announcement video with IAD’s gold sponsors - Hafele, Roca, and Orient Bell.  


Results: Screenshots of the graphics below offer a clear window into the aesthetic and branding we have carried forward and taken digital for India Arch Dialogue 2018.

















Announcement Graphics: Throughout the entire process, the Socially team was available to step in as digital and content partners for FCDI, where we coordinated timely deliveries of all content with a host of third-party vendors.



Bonus Result: As a result of our efforts, we were asked to cover the opening and closing weekends for IAD, live on Social Media, where we highlighted key speakers through live feeds, quotes, testimonials, and on-point updates.

IAD Live Day Collateral

Speaker Announcement Creatives

Speaker's Post

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