So what are reels and why are they all the rage?
Remember a time when Tik Tok wasn't banned and no matter the nature of the content, we would always find ourselves scrolling, being entertained for hours? Well, thank god we have reels now!
Reels are an extended feature of Instagram where you can create quick short and easy 15-30 second videos. What's even cooler are its impressive features which include engaging filters, trimming options, music features, and much more!
It took over Instagram really quickly because of its features, and the fact that it's an extension of Instagram, so you get the best of both worlds!
Instagram Reels vs Story
Instagram stories are a good tool when it comes to updating a quick fact, a time-limited update, or when you want to engage directly with your followers. However, stories disappear in 24 hours.
Unlike stories, reels are there to stay. It's designed in a content format that becomes a part of your feed - if you wish. Alternatively, you can keep the reels in a separate section giving you the flexibility that stories and posts don’t. Instagram reels can be put to use for business purposes by participating in trending formats, sharing bite-sized information about your brand, and increasing brand visibility through the same.
5 ways to optimise reels for your business
One of the biggest reasons why reels are the best way to increase reach is because the content is quick and easy to digest. Reels are also likely to be featured on the explore page which is where 50% of users are for discovery, according to Instagram Business.
Here are 5 ways to optimise the use of reels
1. Use trending hashtags
Hashtags are the best way to increase reach anywhere. There are certain hashtags that automatically feature posts on the explore page, for example, #love, #photooftheday, #Instagram and more depending on your brand’s requirements. Once you're on the explore page extended reach and engagements are a matter of time.
2. Understanding the Instagram algorithm
Algorithms of any domain can get quite complicated as it keeps on changing over time. Understanding algorithms can double your reach if you use it accordingly. To do the same, it is essential to stay up-to-date with the latest marketing trends and news on platforms like Facebook Newsroom and Search Engine Land. It is also essential to follow relevant marketing agencies like yours truly, @sociallyindiaofficial, to stay up-to-date.
3. Sharing relatable and educational content
Everybody loves to learn new skills and learn new things, especially when it's visually portrayed. Some examples of such content could be 5 ways to style a blazer or 5 interview questions you should prepare for. Participating in trends is another way to share impactful content. To do so, it is essential to follow social media trends on a periodic basis and create content that stands out even amongst the trend.
4. Sharing BTS content
Relatable content gets the most reach as people share content they relate to either on their story or with friends! BTS clips are usually fun, goofy, and candid, which can be put together to create an entertaining reel.
5. Using trending music
Music is one of the most crucial parts of creating a reel. Users save and use trending songs to hop on the bandwagon. Using trending songs as background scores increase the number of views which in turn increases your reach. It is also one of the many helpful ways to get featured on the explore page!
Structure and Application
Researching and applying analytics and reporting tools will help you with almost all of the above tips. Taking the time once a month, ideally twice, to look at the numbers and see what’s working in terms of content, posting time, and hashtags will save you a lot of time and energy since reels are one of the easiest yet smartest ways of increasing your reach and following. The process seems slow at first but once the foundation is laid, it's only upwards and onwards after that!