Wondering what digital strategies to focus on in 2022? With the plethora of trends and strategies out there especially at the start of the year - we’ve cut the clutter and narrowed it down to 6 key trends.
These trends are going to be the ones driving real, impactful and measurable change - let's dive right in:
#Trend 1- Video Marketing Will Grow Stronger
Research by Cisco found that by 2022, video content will account for 82% of all online traffic. As reels and YouTube shorts continue to dominate social media, brands must focus to keep their content fresh and aligned with what consumers are looking for. This can be done by integrating video content like product demos, live video events, interviews and more. Moreover, this also increases engagement and gives audiences a deeper understanding of your brand.
#Trend 2- There Will Be An Increase in Influencer Marketing
According to HubSpot Blog Research, in 2022, 86% of marketers plan to continue investing the same amount or increase their investment in influencer marketing.
For effective influencer marketing, you must look for influencers with growing audiences on varied platforms. You should focus on the genuine interactions, impressions and engagement on their page. Also, at Socially India we always say that a small but dedicated audience is always better than a large but disconnected audience.
#Trend 3- Storytelling Will Be Everything
Brand storytelling is a powerful tool that allows you to effectively position your brand in the minds of your consumers. This strategy requires brands to take an indirect approach to sharing their product story as opposed to the usual hard-sell. It might feel a bit counter-intuitive to not be shouting about your brand from the rooftops but think about the impact clever product placement has! Show the use of your product in everyday life and the problems it solves as opposed to pushing the product itself. Key channels and tactics that specifically help with storytelling include Instagram stories specifically those capturing BTS moments, consumer-led videos and testimonials and influencer collaborations.
#Trend 4- Mobile Optimization Will Dominate
To maximize your brand's performance, you must provide an optimized and engaging mobile experience for your customers. With increasing searches on mobile devices, a quick, responsive and captivating website is more likely to thrive. Ensure that your links, banners and social media posts are optimized for mobile phones.
#Trend 5- Instagram Reels and YouTube Shorts Will See A Bigger Surge
As Instagram is embracing a paradigm shift in favor of entertaining video content,
creative, innovative, and entertaining videos must now become a core component of your strategy. You can align your strategy with the increasing need for quick and new content by leveraging reels and short entertaining videos.
According to YouTube, YouTube Shorts are already generating 6.5 billion daily views. Shorts allows you to create bite-sized content which can go viral. Shorts can be leveraged to promote your brand's offerings in snackable videos that keep users engaged and scrolling - which is what all brands want!
#Trend 6- LinkedIn Will Embrace Video Further
On LinkedIn, a particularly excellent B2B marketing tool, there will be an increased demand for video content that is shorter than 10 minutes. You can use LinkedIn's yet-to-launched video shorts feature to market your products and services to increase your effectiveness on the channel. Videos with voiceovers and subtitles in different languages are likely to be more popular.
2022, like every other year, continues to bring trends into the digital world. The most important thing, however, will be for brands to invest resources in genuinely understanding their audience and creating content accordingly. No trends supersede great content based on genuine consumer understanding.
All set to create a bang, digitally, in 2022? Let’s go! If you’re after more, you can always reach out to us - our literal and virtual doors are always open.