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Can social media really help generate leads for my brand?

If you, like many others, are wondering if social media can actually lead to tangible leads - the answer is yes, it’s possible. While social media should primarily be looked at as a brand awareness and engagement channel, brands can definitely optimise it to function as an additional source of leads.

1. Launching Lead Magnet Offers

Social media users are active deal seekers. Thus, an enticing lead magnet offer amplified on social media can often compel them to share their interest in buying the product. Attractive incentives like free tools, trial offers and can be a great strategy. At Socially, we believe that once you become valuable to your followers, you can gradually convert them from leads to loyal customers.

2. Creating Social Referral Campaigns

Referral campaigns are highly effective in generating new leads as 92% of buyers stated that they trust the recommendations of their friends and family. As a marketeer, you must focus on providing the nudge that your customers need to recommend you via their social media network. Another strategy is to provide attractive incentives like gift cards, a free gift or a discount in exchange for the referral.

3. Running Social Media Ads Ads are one of the best ways to generate leads from social media. You can make ad copies impactful by keeping in mind the target audience's interest and using time sensitive language to create a sense of urgency. Geo targeting your ads is another way to reach location specific audiences. Lead gen ads allow marketers to collect direct leads with targeted marketing. This speeds up the lead generation process and can significantly boost conversion rates.

4. Use A Social Listening Tool

Social listening is a great tool for building brand awareness and acquiring new leads. It helps you find your potential customers whom you can nurture to use your product. You can also find customers reviews about your competitor's product, helping you in identifying lead generating opportunities for your brand. Active social listening is also beneficial for customer service, online selling and monitoring brand reputation.

5. Collaborating with Influencers

Generation of qualified and engaging leads from social media influencers makes it a winning strategy. It helps you increase your brand's exposure, build authority, and connect with new audiences. By driving traffic to your website, influencers bring new customers for your product. At Socially, we repurpose Influencer generated content to create marketing materials for further lead generation.

6. Running Social Media Contests

Contests are another great way to increase brand awareness and generate social media leads. These contests add to business benefits by adding a significant amount of leads. With customer interaction, a viral impact is created, thereby further helping in more lead generation. For ensuring a large number of entrants in your contest, you can allow them entry through retweets, shares, likes & following. A contest entry form is another way to gather information from people.

7.Sharing Video Content

Video content is increasingly dominating social media platforms. So for lead generation, your brand must also jump on the brandwagon of creating and sharing video content. A short video about your company, your services can help you generate more followers. You can also leverage the benefit of live videos by going for in-video promotion or gated content. Further, adding links to your webinar, or forms/polls can help you turn those viewers into leads.

To sum it up, social media lead generation can be a high reward method of lead generation at low costs especially when done right. It is, however, a time consuming task and requires consistent efforts.

Keep experimenting with new promotions, content & engagement strategies to connect with your audience and turn them into reliable leads!

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Want to build a strong professional network for your B2B client? Want to use LinkedIn as a platform to grow your B2B business strategically and organically?

According to Statista, 80% of the social media traffic to B2B company sites is from LinkedIn. Thus, B2B businesses are focusing on increasing their marketing impactfully through LinkedIn.

Wondering how you can leverage LinkedIn for Impactful B2B Marketing? Here are some ways to do so.

1. Strengthening Your Business LinkedIn Profile-

It is essential to have a clear and relevant profile for your business on LinkedIn along with a company page. Along with the basic details of the organization, you should also harness the additional features on LinkedIn such as -

  • Requesting recommendations from your connections

  • Status updates to build and retain the connection between you and your networks

  • Adding patents, certifications etc.

  • Adding details regarding successful projects and team accomplishments

  • Showcasing your organization's expertise

2. Creating An Informative And Compelling Company Page

Explicit information about your products and services might be the prior concern of people when visiting your page, so make sure to mention them all!

You can use LinkedIn to increase exposure about your brand by including essential content on your page like banner images, products & services, status updates, and career opportunities.

3. Identifying Your Audience-

Just like any other successful marketing strategy, LinkedIn marketing strategy requires you to understand your audience as the utmost requirement. LinkedIn provides different tools like website demographics which can help you identify the types of visitors on your page and what content they are engaging the most with.

4. Sharing A Variety Of Media Content-

You must share content that showcases your company’s expertise in an interactive manner. This is imperative for building brand credibility and also helps you in trust-building from your prospective customers.

Through LinkedIn, you can share a variety of content, both on your profile and company page, like images, videos, pdfs, docs and text posts. Among these, videos and documents are arguably the best forms of content for B2B lead generation.

Most importantly, ensure your content covers a variety of “key buckets” such as testimonials, achievements, leadership quotes, engagement posts, informative content and brand offerings and product posts.

5. Benefit From LinkedIn Community Features-

LinkedIn offers a lot of community features to help you expand your connections. Of these, there are two types of standard community features-

  • Groups - By joining your interest groups, you can stay informed about the latest updates in your field and keep in touch with people or firms in your network. You can also create a group for your company.

  • Influencers - You can connect with many thought leaders on LinkedIn. Further, you can also gain attention for your page by participating in their latest discussions about trending topics.

6. Trying LinkedIn Ads-

LinkedIn provides a diverse range of opportunities for marketers to effectively drive their brand awareness and lead generation. Among the most used ad formats like sponsored content, sponsored InMail, and text ads, the latest and the most effective formats are LinkedIn video ads. These ads get automatically played on the feed of users, thereby offering an effective way to increase engagements and views for your content.

Ultimately, for achieving greater impact, your main focus as a B2B marketer should be on strengthening relationships and loyalty through your content rather than constantly trying to feed your pipeline with new leads. In 2022, ensure you take advantage of the world of opportunities LinkedIn offers for B2B businesses. Ready to seize the day? The above ways will definitely prove useful with creating an impactful and result-oriented LinkedIn strategy.

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Updated: Dec 28, 2021

Wondering what digital strategies to focus on in 2022? With the plethora of trends and strategies out there especially at the start of the year - we’ve cut the clutter and narrowed it down to 6 key trends.

These trends are going to be the ones driving real, impactful and measurable change - let's dive right in:

#Trend 1- Video Marketing Will Grow Stronger

Research by Cisco found that by 2022, video content will account for 82% of all online traffic. As reels and YouTube shorts continue to dominate social media, brands must focus to keep their content fresh and aligned with what consumers are looking for. This can be done by integrating video content like product demos, live video events, interviews and more. Moreover, this also increases engagement and gives audiences a deeper understanding of your brand.

#Trend 2- There Will Be An Increase in Influencer Marketing

According to HubSpot Blog Research, in 2022, 86% of marketers plan to continue investing the same amount or increase their investment in influencer marketing.

For effective influencer marketing, you must look for influencers with growing audiences on varied platforms. You should focus on the genuine interactions, impressions and engagement on their page. Also, at Socially India we always say that a small but dedicated audience is always better than a large but disconnected audience.

#Trend 3- Storytelling Will Be Everything

Brand storytelling is a powerful tool that allows you to effectively position your brand in the minds of your consumers. This strategy requires brands to take an indirect approach to sharing their product story as opposed to the usual hard-sell. It might feel a bit counter-intuitive to not be shouting about your brand from the rooftops but think about the impact clever product placement has! Show the use of your product in everyday life and the problems it solves as opposed to pushing the product itself. Key channels and tactics that specifically help with storytelling include Instagram stories specifically those capturing BTS moments, consumer-led videos and testimonials and influencer collaborations.

#Trend 4- Mobile Optimization Will Dominate

To maximize your brand's performance, you must provide an optimized and engaging mobile experience for your customers. With increasing searches on mobile devices, a quick, responsive and captivating website is more likely to thrive. Ensure that your links, banners and social media posts are optimized for mobile phones.

#Trend 5- Instagram Reels and YouTube Shorts Will See A Bigger Surge

As Instagram is embracing a paradigm shift in favor of entertaining video content,

creative, innovative, and entertaining videos must now become a core component of your strategy. You can align your strategy with the increasing need for quick and new content by leveraging reels and short entertaining videos.

According to YouTube, YouTube Shorts are already generating 6.5 billion daily views. Shorts allows you to create bite-sized content which can go viral. Shorts can be leveraged to promote your brand's offerings in snackable videos that keep users engaged and scrolling - which is what all brands want!

#Trend 6- LinkedIn Will Embrace Video Further

On LinkedIn, a particularly excellent B2B marketing tool, there will be an increased demand for video content that is shorter than 10 minutes. You can use LinkedIn's yet-to-launched video shorts feature to market your products and services to increase your effectiveness on the channel. Videos with voiceovers and subtitles in different languages are likely to be more popular.

2022, like every other year, continues to bring trends into the digital world. The most important thing, however, will be for brands to invest resources in genuinely understanding their audience and creating content accordingly. No trends supersede great content based on genuine consumer understanding.

All set to create a bang, digitally, in 2022? Let’s go! If you’re after more, you can always reach out to us - our literal and virtual doors are always open.

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